Client
Prospera Credit Union
Event
Grey Cup Festival
Attendance
100+
Location
Vancouver Convention Centre/Canada Place
Off The Reel
About the Client
Prospera Credit Union is a community-focused financial institution committed to supporting local initiatives, families, and events that bring people together. Their presence at the Grey Cup Festival reflected a strong emphasis on accessibility, community connection, and fun, fan-first engagement.
The Off the Reel Solution
Off the Reel delivered a station-based photo booth activation built for scale. A football stadium backdrop set the scene, giving guests the feeling of stepping onto the field, no football knowledge required.
Across four days, our booth welcomed:
• Families and festival-goers
• Kids from local schools
• Grey Cup staff and volunteers
• Professional athletes from the BC Lions
• Mascots and hype teams bringing high energy to the space
The booth was built for volume: quick pacing, smooth flow, and consistent, high-quality output even with thousands moving through the space. Each branded photo featured a QR code linking to a Prospera special offer, and the experience was designed to support permission-based data capture so Prospera could generate warm, engaged leads from guests who opted in
Off The Reel
Results & Impact
The booth maintained steady lineups throughout the activation, becoming a reliable engagement anchor within the Prospera Mini Fields zone.
Highlights included:
• Thousands of guests photographed over four days
• Strong participation from children and families
• High-energy moments with mascots and hype teams
• Professional athletes stepping into the experience
• Consistent brand visibility in a crowded festival environment
The activation succeeded by being approachable, fun, and friction-free, exactly what a large public sports festival demands.
Off The Reel
Key Takeaways
This Grey Cup Festival activation demonstrated how a well-designed photo experience can thrive in high-volume, high-energy environments. By pairing a strong visual theme with efficient execution, Off the Reel helped Prospera Credit Union connect with the community in a meaningful, memorable way, from young students to professional athletes.
It’s proof that great fan experiences don’t require insider knowledge of the sport, just thoughtful design, smooth operations, and a focus on people.
info@offthereel.ca
If you have any questions regarding our service, or if you’re looking for something custom, get in touch with us via e-mail and we’ll be more than happy to help you out.
778-709-9917
Alternatively, if you have some urgent questions or requests, call us on the number above and one of our incredible members of staff will provide you with the help you need.