Client
Jane App
Event
Internal Training Conference After-Party
Attendance
200+
Location
Rogers Arena, Vancouver, BC
About the Client
Jane is a cloud-based practice management platform used by health and wellness professionals worldwide. Their tools support online booking, scheduling, charting, billing, and secure telehealth, all within one intuitive system. Beyond building software, Jane is rooted in a people-first philosophy, emphasizing empathy, respect, and support for both the practitioners they serve and the team members who power their innovation.
Event Overview
Jane hosted an energizing day of professional development at Rogers Arena, followed by an after-party designed to celebrate their staff. Off the Reel was brought in to deliver a fun, interactive experience that would keep the excitement going and help teams bond in a relaxed and social atmosphere. More than 200 people attended, eager to capture the moment with their colleagues.
Event Goals
The Off the Reel Solution
We delivered a seamless AI Trading Card Experience built for engagement and efficiency. A clean aesthetic backdrop set the stage for portrait capture, while our onsite assembly station operated like a professional production line:
- Portrait taken →
- AI-designed card generated →
- Printed and hand-cut →
- Encased in acrylic →
- Sealed with holographic sticker →
- Delivered instantly as a premium keepsake
The booth quickly became the centerpiece of the night, with a steady lineup from start to finish, capturing over 250+ personalized trading cards by the end of the event.
Results & Impact
The activation brought excitement, laughter, and connection, boosting morale and celebrating the people behind Jane’s success. Guests were thrilled by the professional quality and personalization of their cards, creating a take-home memento they’ll proudly display long after the event.
“The booth was a huge hit, with a steady line of excited guests all night… I can’t recommend Holly, her team, and Off the Reel highly enough for anyone looking to add a creative, memorable experience to their event!”
— Leanne Saratan, Event Lead
Key Takeaways
This activation showcased the perfect blend of innovation and team celebration. By pairing advanced AI technology with a premium, custom-crafted keepsake, Off the Reel transformed an internal gathering into an unforgettable experience that honored company culture, and highlighted just how exciting employee appreciation can be.
Learn more about Jane, the practice management platform built to support health and wellness practitioners and explore tips and stories about the business side of clinic life on Front Desk Digital.

info@offthereel.ca
If you have any questions regarding our service, or if you’re looking for something custom, get in touch with us via e-mail and we’ll be more than happy to help you out.
778-709-9917
Alternatively, if you have some urgent questions or requests, call us on the number above and one of our incredible members of staff will provide you with the help you need.