Client
Surrey Civic Plaza
Event
Party for the Planet – Community Activation
Attendance
High-volume public attendance (family-focused event)
Location
Surrey Civic Plaza | Surrey, BC
Off The Reel
Event Overview
At Surrey’s Party for the Planet 2026, Connect FM brought their community presence to life through an interactive, family-friendly activation designed to engage, entertain, and leave a lasting impression.
As one of Western Canada’s growing multicultural media networks, Connect FM connects diverse communities through radio, digital media, and live events. For this large-scale public celebration, they partnered with Off the Reel to transform a standard booth setup into an experience that people actively sought out.
Instead of relying on foot traffic alone, the activation created a destination—something guests were excited to participate in throughout the day.
Event Goals
Connect FM set out clear objectives for the activation:
• Drive strong community engagement
• Create a branded attraction that naturally draws crowds
• Provide a memorable takeaway guests would keep
• Increase sponsor visibility for Think Insurance
• Deliver a fun, inclusive experience for families
• Support and amplify their live mobile stage presence
This needed to work continuously over a 6-hour period, handling steady crowds without losing energy.
Off The Reel
The Off the Reel Solution
Off the Reel delivered a fully customized photo activation designed for high throughput and repeat engagement.
The experience included:
• 2 custom branded photo layouts
• 6 immersive, interactive background options
• Fast-moving workflow to minimize wait times
• Integrated sponsor branding within the design
• QR code placement for post-event engagement and traffic
Guests could step into a variety of creative scenes, including:
• Standing beside an elephant
• Swimming with dolphins
• Beside a giant sunflower
• Scenic mountain landscapes
• Nature-inspired adventure environments
The variety encouraged guests to explore, experiment, and come back for more.
Off The Reel
Results & Impact
The activation maintained consistent energy and participation throughout the full 6-hour event, becoming a standout attraction within Party for the Planet.
Key outcomes included:
• Steady lineups maintained throughout the day
• High guest throughput with minimal wait times
• Strong repeat participation from families
• Multi-generational engagement (kids and parents together)
• Continuous visibility driven by live stage shoutouts
• Increased digital interaction through QR code integration
The booth didn’t function as a one-time stop—it became part of the event experience itself.
info@offthereel.ca
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