Client Event: Greater Vancouver Board of Trade Governor’s Gala and Rix Awards
Partner: Greater Vancouver Board of Trade
Location: Weston Bayshore Hotel, Vancouver, BC
Services Provided: Stationary Photo Booth with Prints | Roaming Photographers | Branded Photo Experience | Email Data Collection
Sponsor: Concord Pacific
Event Objective
To enhance guest engagement at the annual Governor’s Gala, provide attendees with a memorable branded keepsake, increase visibility for the photo booth sponsor (Concord Pacific), and collect valuable attendee email data.
Strategic Approach
Off The Reel Photo Booth delivered a tailored photo activation experience designed to align with the prestigious nature of the Greater Vancouver Board of Trade’s Governor’s Gala. The strategy focused on creating interactive and engaging opportunities for guests while seamlessly incorporating the event’s branding and meeting the specific data collection requirements of the client. This high-profile event was supported by numerous significant sponsors, including Air Canada, Royal Bank of Canada, Deloitte, and many other prominent organizations.
Key Activations
- Stationary Photo Booth with Branded Prints: A deluxe stationary photo booth was set up featuring a black sequin backdrop to match the event’s black and gold theme. Guests enjoyed unlimited photo prints with a custom layout that included the Concord Pacific sponsor logo.
- Roaming Photographers Capturing Candid Moments: Two roaming photographers circulated throughout the event, capturing candid photos of attendees. Each photographer used a different photo layout, both consistent with the black and gold branding and featuring the Concord Pacific logo.
Email Collection via Sharing Station: A dedicated sharing station was integrated with the stationary photo booth, allowing guests to easily email digital copies of their photos to themselves. This setup was specifically chosen by the client to facilitate email data collection.
Results
- Overwhelmingly positive guest engagement with both the stationary photo booth and the roaming photographers.
- A total of 343 photos were taken throughout the event, indicating high participation.
- Creation of memorable, branded keepsakes for event attendees.
- Successful collection of attendee email addresses through the dedicated sharing station.
- Enhanced brand visibility for Concord Pacific, the photo booth sponsor, through prominent logo placement on all photo prints and digital layouts.
Impact
The photo booth activation by Off The Reel Photo Booth successfully transformed a portion of the Greater Vancouver Board of Trade Governor’s Gala into an interactive and engaging experience. The combination of a visually appealing setup, branded takeaways, and a seamless email collection process provided significant value to both the event attendees and the client. Concord Pacific benefited from increased brand exposure, while the Greater Vancouver Board of Trade achieved its objectives of enhancing guest experience and gathering valuable contact information.
Looking Ahead
Off The Reel Photo Booth specializes in creating memorable and impactful photo experiences for corporate events. Contact us to learn how we can elevate your next event, enhance guest engagement, and help you achieve your marketing and data collection goals